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10 Years Of Instagram : Here’s How It Changed Over A Decade, Unknown Facts



10 years of Instagram

As Instagram turns 10 years old today, lets take a look at some of the Instagram highlights from it’s debut as a photo-sharing app to now a big social media marketing platform.

Instagram becomes ten years old now. The app which started as a photo-sharing app took the social world to another level. But what Instagram looks like now and what it offers is completely different from what it was ten years ago. Products developed the overtime and Instagram with the app now being one of the most powerful social media marketing platforms in the world.

About Instagram

Instagram was originally founded by Kevin Systrom and Mike Krieger who led the company as the CEO and Head of Engineering respectively. Instagram is now lead by Facebook executive Adam Mosseri after the co-founders left the company in 2018. Mike Krieger, co-founder of Instagram posted the first ever photo on the app on July 16, 2010 almost three months before the release of app. Later after two months, Instagram launched on IOS on October 6, 2010. Instagram was optimised for the iPhone with the aspect ratio 1:1 photos allowed on the app. Two years later Instagram launched on Android in April, 2012. Since then the hype was big and the app was reportedly downloaded over 1 million times on Android devices in less than one day.

Facebook Buy Instagram

In 2012 Facebook bought Instagram for $1 billion. Instagram was still a small company with only 13 employees.

Ads In Instagram

Three years later Facebook introduced ads on Instagram in the year 2015. In its announcement, Facebook said, “Marketers use Instagram to tell visual and creative stories related to their business, and now all marketers have access to Instagram ads.” and now in 2020, Instagram is a major marketing platform for brands, influencers, and businesses to market their products and grow their business.

Instagram Copied Snapchat And Tiktok

‘Stories’ feature was the first major feature instagram launched on its app. It took Snapchat’s core game of posting disappearing photos and videos, and turned it into what’s now a product within a product. Instagram Stories are currently used by over 500 million accounts every day. It is also a popular platform for brands to advertise their products And copying Snapchat wasn’t enough as the next app Instagram copied was TikTok. It launched Reels as a test in Brazil in 2019, and brought the app to India earlier this year shortly after TikTok was banned in India. Few weeks later, Instagram Reels launched globally including the US where TikTok is still facing an uncertain problems.

Instagram Reaches 1billion User

Instagram reached of 1 billion users milestone in 2018. The app has global users with the most number of users from the US (130 million) followed by India (100 million), according to Statista. Instagram has an age group that’s younger than 34 years old with 18-24 age being its most popular age group of users.

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